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Top PC Brands To Excel in 2026

  • Writer: Ashley Slade
    Ashley Slade
  • Dec 12
  • 2 min read

PC Powerhouses: Lenovo, HP, and Dell Lead the Market


​Tech Desk – The global Personal Computer (PC) market continues to be dominated by a trio of powerhouse brands: Lenovo, HP, and Dell. While other manufacturers like Apple and ASUS show strong growth in specific segments, the overall volume leaders remain consistent, reflecting their extensive product portfolios and global reach.


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​Global Market Share by Shipments

​According to 2024 data, the top three vendors by unit shipments accounted for a commanding portion of the worldwide PC market:

  • ​Lenovo: Secured the top spot with a market share of approximately 25.5% [1, 3].

  • ​HP Inc. (Hewlett-Packard): Followed closely, capturing around 21.6% of the market [1, 3].

  • ​Dell: Maintained a significant presence with a 16.1% market share [1, 3].


​This trend of Lenovo, HP, and Dell leading the market has been consistent, driven by robust performance in both consumer and commercial sectors, including corporate and educational procurement [1].



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​Brand Focus and Consumer Trust

​While market share often reflects volume sales and enterprise contracts, other brands excel in areas like consumer satisfaction, premium devices, and focused segments such as gaming and content creation.


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  • ​Apple: Although holding a smaller global market share (9.2% in 2024) [3], Apple is consistently ranked as the most trusted computer brand in the United States, according to the Lifestory Research 2024 America's Most Trusted® Computer Study [2]. The company’s growth is often attributed to the strong performance and efficiency of its M-series chips, featured in devices like the MacBook Air and iMac M4 [4, 5].

  • ​Lenovo and HP: Both brands offer diverse lineups, with specific models catering to different user needs. For instance, HP's EliteBook and Lenovo's ThinkPad series are highly regarded in the professional and business space for their durability and features [6].

  • ​Gaming Specialists: The high-end gaming PC segment sees strong competition from brands like Alienware (owned by Dell), HP Omen, and ASUS ROG, with products like the Alienware Aurora and HP Omen 35L being highlighted for their cutting-edge performance [4, 7].



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​The Rise of AI PCs

​Industry experts anticipate a significant shift in the market driven by the upcoming PC refresh cycle and the emergence of "AI PCs"—devices equipped with dedicated Neural Processing Units (NPUs) to handle on-device Artificial Intelligence tasks [8]. This focus on AI capabilities is expected to drive demand, especially as the end-of-life for Windows 10 support approaches in 2025 [8].


​As manufacturers continue to innovate across performance, design, and new AI-focused features, the competitive landscape for consumer confidence and unit sales is poised for an interesting period of evolution.








​Citations:

​[1] Market share of personal computer vendors. Wikipedia. (2024).

​[2] Best Computer Brands Ranked in America's Most Trusted Study. Lifestory Research. (2024).

​[3] Market share of personal computer vendors. Wikipedia. (2024).

​[4] Best Desktop Computer for 2025: Top Picks for Macs and PCs. CNET. (2025).

​[5] The Best Laptops We've Tested (December 2025). PCMag. (2025).

​[6] In 2024 HP or Lenovo for Laptop? Reddit. (2024).

​[7] The best gaming PC in 2025. TechRadar. (2025).

​[8] Global PC Market Remains Resilient in Q3 2024 with 1% YoY Shipment Growth, Replacement Cycle Underway. Counterpoint Research. (2024).

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