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The Latest and Greatest with Apple

  • Writer: Ashley Slade
    Ashley Slade
  • Dec 12
  • 3 min read

Updated: Dec 13

Apple Dominates 2025: M5 Chip, iPhone Air Debut, and a Leap in Spatial Computing


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Tech Desk – 2025 has cemented Apple’s position at the forefront of the technology world, marked by major silicon upgrades, a groundbreaking new iPhone model, and a significant refinement of its spatial computing platform.


The year’s announcements, spanning new hardware and critical software updates powered by Apple Intelligence, underscore the company’s focus on performance, efficiency, and a seamless ecosystem experience.



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The M5 Era: A New Benchmark for Performance

The most pivotal development in 2025 has been the launch of the M5 chip, Apple’s next-generation silicon, which debuted in the updated MacBook Pro, iPad Pro, and Vision Pro models in October (Source: MacRumors, Oct. 15, 2025).

The M5 chip, built on third-generation 3-nanometer technology, brings substantial performance gains, particularly in AI-powered workflows thanks to its beefed-up Neural Engine.

  • MacBook Pro & iPad Pro: The spec bump delivers an immediate boost for creative professionals and high-end users, with the M5 chip providing faster rendering and improved energy efficiency.

  • Vision Pro Upgrade: The mixed-reality headset received a vital update, transitioning from the M2 to the M5 chip. This change has led to up to 10% faster rendering, 20% longer battery life (now up to 2.5 hours of general use), and support for a higher 120Hz refresh rate for smoother visuals and Mac Virtual Display (Source: Apple Newsroom, Oct. 15, 2025). The updated model also introduced the Dual Knit Band for enhanced comfort.



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Introducing the iPhone Air: Form Over Function

In its annual September event, Apple introduced the iPhone Air, a new member of the lineup defined by its impossibly thin and light design (Source: Apple Newsroom, Sept. 9, 2025). Positioning itself as a premium, ultra-slim option, the iPhone Air features a breakthrough titanium design and the A19 Pro chip.


The standard flagship phones, the iPhone 17 lineup, were also unveiled alongside new Apple Watch Series 11 and AirPods Pro 3 models, all integrating new Apple Intelligence capabilities via the latest operating systems (Source: MacRumors, Sept. 2025).



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Software and Services: Ecosystem-Wide Enhancements

Apple’s software updates, including iOS 26, iPadOS 26, and visionOS 26, brought system-wide design and functionality shifts (Source: Gadget Flow, Nov. 3, 2025).

  • Apple Intelligence: The company’s focus on generative AI has continued to deepen, with features like enhanced Writing Tools and Smart Reply rolling out across Mail and Messages.

  • iPadOS 26: This update featured the most significant design overhaul since iOS 7, introducing a new visual style called "Liquid Glass" which reduces transparency while keeping content clear, alongside more powerful windowing features for improved multitasking (Source: Gadget Flow, Nov. 3, 2025).

  • Wearables & Health: The Apple Watch Series 11 and its software update laid the groundwork for future health-focused features, including new API support for Hypertension Notifications that will allow third-party health apps to read alert data (Source: MacRumors, Nov. 17, 2025).


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Financial Health: Services Continue to Drive Growth

Financially, Apple remains robust, with its Services division continuing to be a major growth engine. The company reported a September quarter revenue record of $102.5 billion for its fiscal Q4 2025, with an all-time revenue record for Services (Source: Apple Newsroom, Oct. 30, 2025). Earlier in the year, Apple’s Q1 2025 results showed Services revenue soaring 14% year-over-year (Source: Investing.com, Jan. 30, 2025). This sustained momentum underscores the profitability of the App Store, Apple Music, and other subscription platforms.


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Looking Ahead: Smart Home and Accessories

While the company had a busy year, anticipation builds for a few rumored products that have seen delays. The long-rumored Apple smart home display (codenamed "Command Center"), intended as a central hub for smart home control and FaceTime, is now expected to arrive in late 2025 or early 2026 (Source: MacRumors, Oct. 17, 2025).


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Additionally, an upgraded AirTag 2 is expected soon with an improved Ultra Wideband chip for greater range and enhanced privacy features (Source: 9to5Mac, Jan. 13, 2025).

Overall, 2025 demonstrates Apple’s commitment to driving innovation through its custom silicon and integrating artificial intelligence into the core user experience, from high-end professional tools to everyday devices.

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