Rachel True: From "The Craft" To Becoming "Town Witch"

Rachel True Strives In The Spiritual / Metaphysical Business With Occult Shop & Tarot Readings

Rachel True as Rochelle in "The Craft" - 1996

• Quote from Rachel from a recent source: "If anyone is going to be a little black witch in this town it's gonna be me."

Entertainment Desk - Famous for her role as Rochelle in the 1996 cult classic The Craft, Rachel True has transitioned her lifelong passion for the occult into a professional venture. Her business centers around the True Heart Intuitive Tarot, a comprehensive boxed set that includes a 78-card deck and a 200-plus page guidebook published by Houghton Mifflin Harcourt.

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The Core of the Business

Unlike a traditional "fortune-telling" service, True’s business is rooted in Intuitive Tarot. Her offerings include:

• True Heart Intuitive Tarot Deck: A multicultural deck featuring inclusive archetypal references, designed in collaboration with artist Stephanie Singleton.

  
  

• The Guidebook/Memoir: A unique hybrid book that pairs traditional tarot interpretations with 22 personal essays (corresponding to the Major Arcana) about her life in Hollywood.

  
  

• The True Heart Society: A community platform (hosted via Patreon) focused on wellness, intuitive advancement, and healthy living.

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Why She Started the Business

True’s motivation for establishing her tarot business stems from a mix of personal history, psychological interest, and a desire to provide a modern "self-help" tool.

1. A Lifelong Calling

True has been a practitioner since her teens. As a child, she was drawn to her father’s library, specifically Carl Jung’s Man and His Symbols and Friedrich Nietzsche’s Beyond Good and Evil. When she first saw a tarot deck at age eight, she recognized the symbols from those books, leading her to view tarot as a visual language for the subconscious rather than a parlor trick.

2. "Shrink in a Box"

One of her primary reasons for promoting tarot is its efficacy as a mental health tool. She often refers to the deck as a "shrink in a box" or "spiritual Xanax." She believes:

• Tarot helps clear "mental noise pollution" and ego struggles.

  
  

• It works in tandem with traditional therapy to help users "therapize" themselves.

  
  

• The cards act as a mirror, allowing people to take off their social masks and examine their "shadow areas."

3. Demystifying the Occult

True noticed that many people, particularly those from religious backgrounds, were intimidated by tarot due to "Satanic Panic" era misconceptions. A major goal of her business is to destigmatize the cards. She asserts that they are simply "ink on cardboard" and that their power lies in the user's intuition, not in anything "evil."

4. Career Grounding

In the "smoke and mirrors" world of Hollywood, True found that tarot kept her grounded and out of her ego. She credits a nine-month period of intense tarot study—triggered by her TV breaking and her choosing not to fix it—as the catalyst that prepared her mentally to land her iconic role in The Craft. By launching her business, she aims to "teach people how to fish" by helping them tap into their own inner knowing.

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Key Methodology

True teaches an intuitive approach rather than rote memorization. She uses acting techniques to help students "feel" the cards. In her view, the cards don't predict a fixed future but suggest possible outcomes based on a person’s current energy and vibrations.